Michael Treacy
Best-Selling Author and Business Strategist
Michael Treacy is a widely recognized expert on corporate strategy and business transformation. He has established a powerful new approach to formulating corporate and business unit strategy and building superior operational capabilities.
- Fee Range: >$40,000
- Travels From: Massachusetts
- Topics: Creativity, Growth, Leadership, Management
Speaker Bio
Michael Treacy brings over 30 years of experience helping companies achieve market leadership. His ideas about customer value propositions and growth disciplines have been used by companies across the globe to reshape strategies, bolster competitive positions and dramatically improve top and bottom line performances.
Mr. Treacy's ideas have been shaped by his rich experiences as an academic at MIT, as an advisor to some of the most successful firms of the past decade, and as an entrepreneur who has established and led several successful firms. In his career he's encountered and surmounted almost every obstacle to achieving exceptional company performance and building extraordinary firms.
He is the founder of Treacy & Company Inc., a new venture and consulting firm that launches new businesses and advises established companies on issues of strategy, growth, and profitability. Treacy & Company actively plans, funds, and launches new business ventures. The firm places its own capital at risk where it believes that its strategic insights and management advice can lead to marketplace success. Among its ventures are GEN3 Partners, a firm based in Boston and St. Petersburg, Russia dedicated to creating science-based product innovations and First Help Financial, a firm that provides automobile financing to new immigrants.
Treacy & Company also serves some of the world's best known companies in financial services, telecommunications, industrial products, healthcare, and consumer goods. The work of the firm draws on Mr. Treacy's three decades of research on business performance. His most recent book titled, Double Digit Growth: How Companies Achieve It No Matter What, has been a Business Week bestseller. It presents a common sense approach for achieving superior, profitable growth. His earlier co-authored book, The Discipline of Market Leaders, has been a New York Times bestseller; it outlines the principles of leadership in a competitive marketplace - focused on an unmatched customer value proposition delivered through a unique operating model design. Many companies large and small have adopted these principles to drive their own business strategies and build competitive advantage.
Mr. Treacy has also published numerous articles over the past two decades in many popular magazines and journals and is a frequent contributor to the Harvard Business Review. Mr. Treacy is currently engaged in a major research study to understand the performance discipline that allows certain companies to routinely achieve high performance - in growth, cost control, safety, or other important goals - while other firms struggle with uncertain results.
Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy received his PhD. from MIT and his engineering degree from the University of Toronto. He has served as a board member for several leveraged buyouts and new ventures.
Mr. Treacy resides in Needham, Massachusetts with his wife and three children.
Topics
Sustaining High Performance
Few companies are able to sustain high performance over the long term. Many successful corporations that have been cited as being great - at growth, customer service, quality, product innovation or other important objectives - could not seem to avoid the inevitable slide toward mediocrity. Like athletes featured on the cover of Sports Illustrated, who quickly fall from grace soon after recognition, performance in companies follows a "regression toward the mean." The antidote to this backsliding is relentless performance improvement - a feat more difficult in practice than in theory. Based on his experience developing a global research program that studies high performance, Treacy has developed a radically different understanding of what it takes to achieve and sustain high performance. He challenges fundamental precepts about centralized planning, large change initiatives and top-down implementation. In his fast-paced and animated presentation, Treacy:
· Discusses the limits of our current approaches to planned performance improvements
· Describes a new system of "progressive improvisation" that he has discovered among all standout performers
· Outlines the practical steps executives can take to establish the conditions for sustained high performance in their organizations
Double-Digit Growth
Your organization can achieve double-digit growth, even if others cannot. With a structured growth discipline, firms are more likely to achieve high growth by "grinding it out" than by "betting the farm" on risky strategies. Treacy demonstrates through compelling case examples that the foundation of steady growth is a portfolio of growth initiatives diversified by type, timeframe, and risk and a disciplined approach to growth management that can be developed by any team. In a presentation based on his book Double-Digit Growth, Treacy presents four key insights:
· Manage customer value as a foundation of your growth plan
· Focus on five - and only five - sources of revenue growth
· Manage growth as a portfolio problem
· Grow management capacity as you grow revenue, margin, and profits
Value Leadership: The Discipline of Market Leaders
Do you want to be the leader in your industry? Do you want to provide the best product, solution or cost to your customers? Treacy is co-author of the best seller The Discipline of Market Leaders, a book that revolutionized thinking about markets and competition. Throughout this presentation Treacy shares his leading-edge insights on operating model design for product leadership, operational excellence and customer intimacy. He helps audiences:
· Develop a powerful language for linking strategy to organizational design
· Predict their competitors' next customer-value improvement
· Learn what it takes to become a category killer in their markets
· Gain practical insight into how to grow market share in head-to-head competition
Sales Excellence: Building a System for Growth
It takes an entire system - not just an energetic sales force or a valued product - to achieve sales excellence. Treacy discusses leading-edge examples of sales effectiveness and draws out important implications for change within your sales system. In his presentation, Treacy advises your company on:
· Understand how your sales efforts enhance the value proposition of the company
· Creating a sources of revenue statement to track and diagnose your company's selling effectiveness
· Making your sales processes structured, disciplined and streamlined
· Developing a broader set of options for how to organize, staff, train and lead a selling organization
· Creating a management system for identifying and tracking cross-sales opportunities
Sustaining Growth in a Changing Health Care Marketplace
Whether a provider of health care services, an insurer of health care costs, a manufacturer of health care products or a service provider to those firms, expanding health care costs have provided plenty of growth in revenue and profits for everyone. But medical inflation has also sewn the seeds for significant changes in the health care marketplace, which will continue to transform in response to rapidly spiraling costs. Treacy explores the challenges that health care organizations face in order to sustain and improve their growth performance:
· They must proactively and effectively adapt their operating models to changing market conditions
· They must resist letting their own historical competencies strand them
· They must prepare to grow in flatter revenue markets by adopting more disciplined approaches to growth
Additional Topics
Treacy also gives customized speeches in the areas of:
